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How to Secure Funding for Your Calgary Startup

Starting a new business in Calgary is an exciting venture, but it often requires a significant amount of capital to get off the ground. Whether you have a groundbreaking idea or a unique product, securing funding is a crucial step in turning your startup dreams into a reality. In this article, we will explore various funding options available to entrepreneurs in Calgary and provide you with valuable insights on how to secure the financial support you need.

1. Develop a Solid Business Plan

Before you can secure funding for your Calgary startup, you need to have a well-thought-out business plan in place. Your business plan should outline your company’s goals, target market, competition analysis, revenue projections, and a detailed financial plan. A strong business plan not only helps you understand your business better but also demonstrates to potential investors that you are serious and have a clear vision for your startup.

2. Explore Government Grants and Programs

Calgary offers various government grants and programs designed to support startups and small businesses. Research and identify grants and subsidies that align with your industry and business objectives. Organizations such as Alberta Innovates and the Alberta Small Business Resource Centre can provide information on available funding opportunities.

3. Seek Angel Investors

Angel investors are individuals or groups of high-net-worth individuals who invest their own money in startups in exchange for equity or convertible debt. Calgary has a growing community of angel investors who are actively looking for promising ventures to support. To attract angel investors, network within the local startup ecosystem and attend events such as pitch competitions and investor meetings.

4. Join Accelerator and Incubator Programs

Calgary boasts several startup accelerator and incubator programs that offer funding, mentorship, and resources to early-stage startups. These programs often culminate in a pitch day where you can present your business to a group of investors. Some well-known programs in Calgary include Creative Destruction Lab Rockies and Platform Calgary.

5. Crowdfunding Campaigns

Crowdfunding has become a popular way for startups to raise capital. Platforms like Kickstarter, Indiegogo, and GoFundMe allow you to showcase your product or idea to a global audience and collect funds from individual backers. Create an engaging campaign that highlights the unique aspects of your startup and provides compelling rewards for backers.

6. Venture Capital Firms

Calgary is home to several venture capital firms that specialize in funding early-stage and growth-stage startups. Research and reach out to VC firms that focus on your industry and have a track record of investing in startups like yours. Be prepared to pitch your business and demonstrate its growth potential.

7. Small Business Loans

Consider applying for small business loans from banks or credit unions. These loans can provide the capital you need to launch or expand your startup. Ensure that you have a strong credit history and a comprehensive business plan when applying for a loan. The Business Development Bank of Canada (BDC) is a valuable resource for entrepreneurs seeking financing options.

8. Strategic Partnerships

Explore opportunities for strategic partnerships with established companies in your industry. A strategic partnership can provide not only financial support but also access to valuable resources, distribution channels, and expertise. Look for companies that share your vision and can benefit from your startup’s offerings.

9. Bootstrap Your Startup

While securing external funding is beneficial, some startups choose to bootstrap, which means using their own savings and revenue to fund the business. Bootstrapping allows you to maintain full control of your company but may require a longer timeline to achieve your growth objectives. If you choose this path, be frugal and prioritize revenue generation.

10. Prepare a Compelling Pitch

Regardless of the funding source you pursue, you will need to deliver a compelling pitch that captures the essence of your startup and its potential. Practice your pitch until it’s polished and persuasive. Highlight the problem you’re solving, your unique solution, market demand, and your team’s capabilities. Tailor your pitch to the specific audience, whether it’s an investor, lender, or partner.


Securing funding for your Calgary startup may require effort and persistence, but with the right approach and a solid business plan, you can increase your chances of success. Explore the various funding options available in Calgary, build relationships within the startup community, and continuously refine your pitch. Remember that securing funding is just the beginning; the real work begins when you use that capital to grow and scale your startup into a thriving business.